The $1,000 NGO social media project

the OYE social media project

the epilogue of a shoestring-budget communications campaign 

This past February I started this WordPress blog for the Organization for Youth Empowerment in Honduras. The object of this campaign was two-fold: 1)  to advance the global visibility of this small, but committed NGO that provides mentoring and scholarships for at-risk youth in Northern Honduras, and 2) to create a kind of “open source” social media campaign for non-profits with a shoestring communications budget. This project, which lasted about 5 months, had a total cost of approximately $1,000 USD in travel expenses (plus, a $99 WordPress upgrade), but attained substantial international exposure. Much effort was put into determining which platforms were the most effective in generating site traffic, dialog, and shares.

I hope that your organization can benefit from our experimentation, research, and analysis. Although this project came to a close in August 2012, I am going to keep this site up…

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